![Zag: The Number One Strategy of High-Performance Brands: Neumeier, Marty: 9780321426772: Amazon.com: Books Zag: The Number One Strategy of High-Performance Brands: Neumeier, Marty: 9780321426772: Amazon.com: Books](https://images-na.ssl-images-amazon.com/images/I/41dWs5fmeWL._SX350_BO1,204,203,200_.jpg)
Zag: The Number One Strategy of High-Performance Brands: Neumeier, Marty: 9780321426772: Amazon.com: Books
Kalypso Designs . - Branding | The Brand Gap | Marty Neumeier A brand is a person's gut feeling about a product, service, or company. It's not what YOU say it is.
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